The theme of the BMW Group NAC 2022 was Connect and Electrify. Our vision leaned heavily on 4K imagery of nature, signifying what an environmentally connected and electrified world would look and feel like. For the closing night party, we wanted to take these visuals one step further, by immersing the guests in this world. We created a lakeside scene. The beautiful photo-realistic environment, wrapped around the party-goers on expansive high resolution LED screens, featured a night sky, moonrise, water lapping, plants gently moving in the breeze, and evocative sounds.
We also wanted interactive tactile stations that juxtaposed nostalgia and technology, so we came up with the idea of Rock Skipping stations.